<cite index="46-1">Reliance Brands and SKIMS announce exclusive partnership to bring the shapewear and lifestyle brand to India</cite>

M&A / JV 5 Aug 2026 · Announced· ✓ Verified

Founded in 2019 by Kim Kardashian and Jens Grede, SKIMS offers a range of women's underwear, shapewear, loungewear and menswear, with a focus on fit, comfort and technical innovation. Under the agreement, Reliance Brands will oversee SKIMS' operations in India across retail and e-commerce, leveraging its extensive portfolio of international fashion and lifestyle brands. The partnership marks SKIMS' entry into the Indian market and forms part of the brand's ongoing international expansion following recent retail launches in London and Dubai.

Why it mattersExclusive distribution partnerships for foreign fashion/apparel brands in India typically require careful drafting of territorial rights, local operating covenants, e-commerce carve-outs and IP licensing mechanics-the transaction's multi-channel (store + digital) rollout structure signals negotiation around online exclusivity and channel control in a market where digital-first luxury retail is competing with flagship stores.
CounselKhaitan & Co
SectorConsumer & Retail
[object Object][object Object][object Object][object Object][object Object][object Object][object Object][object Object][object Object]

Sources

Open in the live tracker →

Related deals