Khaitan & Co, JSA act on Boldfit ₹400 crore Series B fundraise

PE / VC 17 Oct 2026· ₹400 cr · Completed· ◔ Reported

Bling Brands Private Limited, dba Boldfit, has raised ₹400 crore from a Series B fundraise led by The Wealth Company Alternates Trust – Bharat Value Fund. Khaitan & Co advised Boldfit on this fundraise. The Firm's scope of work involved negotiations, marking up, finalisation and execution of the transaction documents, and closing of the transaction. The transaction team consisted of Aniruddha Basu (Partner), Vivek Narayan (Principal Associate), Associates Insaf Ahamad T K, Anushka Rohilla and Shreya Srivastava.

CounselKhaitan & Co, JSA
SectorConsumer & Retail
Value₹400 cr

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